" It's a deeply entrenched process that nobody really wants to change because all the major players, except athletes, have a stake in the monetary gain. Everyone bends to the will of the brand, and only accepts the check they can receive from the brand, instead of holistically solving the problems and thinking about what is best for each individual. "

― Michael McGinnis , GPS Guide for Athletes and Those Who Surround Them: How to Empower Your Sports Goals, Navigate the Process, and Steer Toward Success