" When all we care about is cheapness, we don't ask how long things will last or how well they are made--and in truth, we don't particularly care. Because when a product is cheap, it becomes disposable; we are more likely to throw out that skirt from H&M that cost only $29.99 and buy a new one. Despite our understanding of the environmental hazards of plastic, countless objects are made out of it--appliances, toys, furniture, shopping and produce bags--which cost less to manufacture than their non-plastic counterparts. When cheapness becomes the priority, it's also hard for people to tell if what they are buying has been made with integrity. Part of the issue behind cheapness is that we have no sense of craftsmanship. We don't know how many hours or materials went into producing our smartphone or our space heater, or even our chest of drawers. And once you can't imagine how things are made, you are free to have an utter fantasy that everything can and should be cheap. "
― Alice Waters , We Are What We Eat: A Slow Food Manifesto