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" In the middle of her act, a young man shouted for her to expose her breasts. (Um, he didn’t say it exactly that way.) Now, Schumer had some choices. She could have simply had security throw the man right out. She could have yelled at him and given the audience a lecture on sexism. Instead, she got super friendly. Interrupting her routine, she shaded her eyes while the spotlight found the heckler. Looking as if she wanted to get to know him, Schumer asked the man what he did for a living. Sales, he said. “Sales?” Schumer repeated. “How’s that working out for you? ’Cause we’re not buying it.” Not the greatest joke in the world, but its spontaneity got her a laugh. More important, Schumer gained control of the occasion, seizing the power back from the heckler. Her goal was to entertain the audience, not to express any pain. When the idiot continued to harass her, Schumer still didn’t have him ejected. First she asked the audience to vote. This got a big cheer. As security escorted the man out, Schumer said, “I already miss him! "

Jay Heinrichs , Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion


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Jay Heinrichs quote : In the middle of her act, a young man shouted for her to expose her breasts. (Um, he didn’t say it exactly that way.) Now, Schumer had some choices. She could have simply had security throw the man right out. She could have yelled at him and given the audience a lecture on sexism. Instead, she got super friendly. Interrupting her routine, she shaded her eyes while the spotlight found the heckler. Looking as if she wanted to get to know him, Schumer asked the man what he did for a living. Sales, he said. “Sales?” Schumer repeated. “How’s that working out for you? ’Cause we’re not buying it.” Not the greatest joke in the world, but its spontaneity got her a laugh. More important, Schumer gained control of the occasion, seizing the power back from the heckler. Her goal was to entertain the audience, not to express any pain. When the idiot continued to harass her, Schumer still didn’t have him ejected. First she asked the audience to vote. This got a big cheer. As security escorted the man out, Schumer said, “I already miss him!