" Against all our historically-minded culture (out of compassion for our present state), the only excitement is to be found in anticipation (out of impertinence towards our future state).

Infinite spaces (Pascal would have nothing to fear today) have become advertising spaces. It is advertising which will fuel all the sidereal infrastructure of communication. No more silent stars or astrological signs. It is advertising which will fuel the no-osphere. The more we colonize virgin space, the more we enter the blackmail space of the fully developed advertising form.

Embryos frozen, unfrozen and then reimplanted in the mother's womb. What becomes of frozen embryos whose parents have died accidentally? Orphans of artificial insemination? Billionaire foetuses? Fortunately there is a committee for embryo-genetic control and a commission for the ethics of human reproduction. But the orphans of the concept? What becomes of a frozen concept whose parents have died accidentally? "

― Jean Baudrillard , Cool Memories