" In Brazil, every road, bridge and viaduct has been given a name, usually that of some long-forgotten personage who was once famous for doing something worthy. Honestly, every one of them; deeper into the country, I’ve even found unsurfaced dirt tracks given names. I’m never likely to have even five minutes of fame, but if I did, I don’t think I’d want to be remembered by a dirt track going from Nowhere Town to Obscure Village. "

― Oliver Dowson , There's No Business Like International Business: Business Travel – But Not As You Know It