" What is it that inspires you? What do you love to do? What would you do for free? At the beginning of my busi-ness career, my why was to become a millionaire—not a good why! And why not? Because that is an aspiration rather than a why. Aspirations, I have found, won’t fuel me when the going gets tough. But a true “why” will. "

― Andrew Wyatt , Pro Leadership: Establishing Your Credibility, Building Your Following and Leading with Impact