" In 2019, however, there is nothing left from that: the revolution- ary advent of social media has now reached its full swing, and 100 percent of all deeds, thoughts, deals, and acts in our lives are public. Social media’s almightiness has brought about many things, but the main one is transparency. Total transparency everywhere and for everyone.
As a result, social media have shaken up the PR industry beyond recognition. In fact, social media have caused the first and only real PR revolution in the industry’s more than 100 years of history.
Regardless of how the PR business may have developed over the years, we always used to be a transmission, a sort of bridge, between our clients and their clients. "

― Maxim Behar , The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR