" A higher‐probability path to growth at scale is to leverage your proven strengths to adapt your original offering for adjacent markets. Don't venture too far afield if you don't need to, though. You can expand your capacity to sell while at the same time increasing your addressable market—without trying to strike gold a second time. That's how we continued to grow ServiceNow, which was already a super grower when I joined but still had plenty of room to expand its core offering. "

― , Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity