" The non-event is not when nothing happens.
It is, rather, the realm of perpetual change, of a ceaseless updating, of an incessant succession in real time, which produces this general equivalence, this indifference, this banality that characterizes the zero degree of the event.
A perpetual escalation that is also the escalation of growth - or of fashion, which is pre-eminently the field of compulsive change and built-in obsolescence. The ascendancy of models gives rise to a culture of difference that puts an end to any historical continuity. Instead of unfolding as part of a history, things have begun to succeed each other in the void. A profusion of language and images before which we are defenceless, reduced to the same powerlessness, to the same paralysis as we might show on the approach of war.
It isn't a question of disinformation or brainwashing. It was a naIve error on the part of the FBI to attempt to create a Disinformation Agency for purposes of managed manipulation - a wholly useless undertaking, since disinformation comes from the very profusion of information, from its incantation, its looped repetition, which creates an empty perceptual field, a space shattered as though by a neutron bomb or by one of those devices that sucks in all the oxygen from the area of impact. It's a space where everything is pre-neutralized, including war, by the precession of images and commentaries, but this is perhaps because there is at bottom nothing to say about something that unfolds, like this war, to a relentless scenario, without a glimmer of uncertainty regarding the final outcome. "

― Jean Baudrillard , The Intelligence of Evil or the Lucidity Pact