" Stupid women were lured into it and assured they would become young and beautiful if they let themselves be pummeled and pounded and smeared with sticky creams, and have their faces lifted and their stomachs flattened. They paid a lot of money to Madame Olympia, who would put a little bit of magic into the creams and ointments that she used so that at first they did look marvelous. But it was the kind of magic that wore off very quickly, leaving the women even uglier than before so that they would rush back to her and pay her more money and the whole thing would start again. "

― Eva Ibbotson , Which Witch?