" Create a clear explanation: Ask an expert & novice to craft it: Expert knows too much (curse of knowledge) and novice sees it with fresh eyes. Offer verbal snapshots that penetrate the mind and the gut in an instant then linger, leaving a bright after image. Whoever most vividly characterizes a situation usually determines how others see it, talk about it, and make decisions about it. "

― Kare Anderson , Mutuality Matters How You Can Create More Opportunity, Adventure & Friendship With Others