" But who is this self that is to be renounced and to have no benefit? It seems that *you* yourself are supposed to be it. And for whose benefit is unselfish self-renunciation recommended to you? Again, for *your* benefit and behoof, only through that unselfishness you are procuring your "true benefit." You are to benefit *yourself*, and yet you are not to seek *your* benefit "

― Max Stirner , The Ego and Its Own