" As the activity culture of modernity constitutes itself against heteronomy, however, it will seek and find methods to place the commanding authority inside the hearer of the command themselves, so that they seem only to be obeying their inner voice when they submit. In this way, the fact of ‘subjectivity’ is demanded, created and fulfilled. What is meant, then, is the individual's co-determination of the authority that can give them commands. "

― Peter Sloterdijk , In the World Interior of Capital: For a Philosophical Theory of Globalization