" the human sensory system sends the brain about eleven million bits of information each second.9 However, anyone who has ever taken care of a few children who are all trying to talk to you at once can testify that your conscious mind cannot process anywhere near that amount. The actual amount of information we can handle has been estimated to be somewhere between sixteen and fifty bits per second. "

― Leonard Mlodinow , Subliminal: How Your Unconscious Mind Rules Your Behavior