" Instead of being assembled by genes, the worm was assembled by “memes,” a word coined by British scientist and polemicist Richard Dawkins in his 1976 book, The Selfish Gene. Memes are original ideas. Dawkins argued that they play the same role in cultural evolution as genes play in biology, getting passed along from person to person, surviving and adapting as they move. "

― Mark Bowden , Worm: The First Digital World War