" Because if something is wrong with your God, if your God is loving one second and cruel the next, if your God will punish people for all of eternity for sins committed in a few short years, no amount of clever marketing or compelling language or good music or great coffee will be able to disguise that one, true, glaring, untenable, unacceptable, awful reality. "

― Rob Bell , Love Wins: A Book About Heaven, Hell, and the Fate of Every Person Who Ever Lived