" The first phrase affirms “God so loved the world”—not Christians in particular, or the elect, or the church, but the world. God’s passion is the world. Christians have often been fearful of loving the world, for they have sometimes confused it with “worldliness.” But loving the world doesn’t mean getting lost in the world. It means loving the world—the creation—as God loves the world. "

― Marcus J. Borg , Jesus: Uncovering the Life, Teachings, and Relevance of a Religious Revolutionary