QUOTE : Charm is essential. In the last two years I’ve got to know a good many prominent politicians and they’ve all got it. Some more and some less. But they can’t all have it by nature. That shows it can be acquired. It means nothing, but it arouses the devotion of their followers so that they’ll do blindly all they’re bidden and be satisfied with the reward of a kind word. I’ve examined them at work. They can turn it on like water from a tap. The quick, friendly smile; the hand that’s so ready to clasp yours. The warmth in the voice that seems to promise favours, the show of interest that leads you to think your concerns are your leader’s chief preoccupation, the intimate manner which tells you nothing, but deludes you into thinking you are in your master’s confidence.