" The strength of the computer entrepreneur Steve Jobs was precisely in distrusting market research and focus groups— those based on asking people what they want—and following his own imagination. His modus was that people don’t know what they want until you provide them with it. "

― Nassim Nicholas Taleb , Incerto 4-Book Bundle: Antifragile, The Black Swan, Fooled by Randomness, The Bed of Procrustes