Home > Author > Ed Catmull >

" His method for taking the measure of a room was saying something definitive and outrageous—“These charts are bullshit!” or “This deal is crap!”—and watching people react. If you were brave enough to come back at him, he often respected it—poking at you, then registering your response, was his way of deducing what you thought and whether you had the guts to champion it. "

Ed Catmull , Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration


Image for Quotes

Ed Catmull quote : His method for taking the measure of a room was saying something definitive and outrageous—“These charts are bullshit!” or “This deal is crap!”—and watching people react. If you were brave enough to come back at him, he often respected it—poking at you, then registering your response, was his way of deducing what you thought and whether you had the guts to champion it.