" The place we unconsciously strive toward is what ancient philosophers of habit called our telos—our goal, our end. But the telos we live toward is not something that we primarily know or believe or think about; rather, our telos is what we want, what we long for, what we crave. It is less an ideal that we have ideas about and more a vision of “the good life” that we desire. "

― James K.A. Smith , You Are What You Love: The Spiritual Power of Habit