" At the height of this construction frenzy, a couple of opportunistic real estate developers hang a sign near the top of the hills surrounding the valley to advertise their new housing development. It has fifty-foot-high white letters that spell out HOLLYWOODLAND. It is meant to stay there only for one year, or until all the units are sold, whichever happens first, but it never comes down. Shortened to HOLLYWOOD in 1949, it becomes a hovering symbol of the industry of dreams, and to this day watches over Tinseltown like the giant statue of Jesus over Rio de Janeiro. With "