" LIKE IT OR NOT, SOCIAL media has fundamentally changed the ways in which nearly everybody conducts their friendships,276 but more so for women than for men.277 Social media is more important to women in part because it can accommodate the expressions of affection and self-revelation that often characterize female friendships. These empathetic expressions contrast with the norm for man-to-man friendships, which by and large can exist without the intimate confessions women so often make to one another. The increasing scarcity of women’s disposable time has helped spawn the mushrooming of social media. Even in dual-income households where the husband sincerely tries to shoulder a fair share of domestic burdens, the “second shift” of housekeeper/mother duties is still more often than not borne by the wife. Consequently, women in the twenty-first century have reincarnated themselves as quintessential multitaskers. Social media provides critical tools for women who manage the domestic front and the job front but who still wish to maintain important friendships. As Facebook honcho Sheryl Sandberg notes, women do the majority of the sharing on Facebook. Whereas men generally use social media for research and status boosting, “the social world is led by women,” according to Sandberg.278 "

― Marilyn Yalom , The Social Sex: A History of Female Friendship