" Dr. B. J. Fogg, founder of the Persuasive Technology Lab at Stanford University, wrote his graduate dissertation with a far less aggressive commitment. Even if he came home from a party at 3:00 A.M., he had to write one sentence per day. He finished in record time while classmates languished for years, overwhelmed by the enormity of the task. Understanding this "

― Timothy Ferriss , The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman