" Do we really have to talk about professionalism? Everyone here is a professional. A master builder who puts up a wall that hasn't collapsed is certainly acting professionally, but professionalism ought to be the norm, and we should only be talking about the dodgy builder who puts up a wall that doesn't collapse....This insistence on professionalism, that it is something special, makes it sound as if people are generally lousy workers. "

― Umberto Eco , Numero zero