" It's true, I'd never understood whether this vogue for apologising is a sign of humility or of impudence: you do something you shouldn't have done, then you apologise and wash your hands of it. It reminds me of the old joke about a cowboy riding across the prairie who hears a voice from heaven telling him to go to Abilene, then at Abilene the voice tells him to go into the saloon and put all his money on number five. Tempted by the voice, he obeys, number eighteen comes up, and the voice murmur, Too bad, we've lost. "

― Umberto Eco , Numero zero