QUOTE : of being a great marketer. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. . . . The entire marketing team is being disrupted. Rather than a VP of Marketing with a bunch of non-technical marketers reporting to them, instead growth hackers are engineers leading teams of engineers.1 What the hell is a growth hacker? I thought. How could an engineer ever do my job? But then I added up the combined valuation of the few companies Chen mentioned as case studies—companies that had barely existed a few years ago.