" THE FOOL WHO FEEDS THE MONSTER. I knew I had to find this century-old drawing, though I wasn’t sure why. As I rode the escalator through the glass canyon of the atrium and into the bowels of the central branch of the Los Angeles Public Library to search for it, it struck me that I wasn’t just looking for some rare old newspaper. I was looking for myself. I knew who that fool was. He was me. In addiction circles, those in recovery also use the image of the monster as a warning. They tell the story of a man who found a package on his porch. Inside was a little monster, but it was cute, like a puppy. He kept it and raised it. The more he fed it, the bigger it got and the more it needed to be fed. He ignored his worries as it grew bigger, more intimidating, demanding, and unpredictable, until one day, as he was playing with it, the monster attacked and nearly killed him. The realization that the situation was more than he could handle came too late—the man was no longer in control. The monster had a life of its own. "
― Ryan Holiday , Trust Me, I'm Lying: Confessions of a Media Manipulator