" social media isn’t a set of tools to allow humans to communicate with humans. It is a set of embedding mechanisms to allow technologies to use humans to communicate with each other, in an orgy of self-organizing. . . . The Matrix had it wrong. You’re not the battery power in a global, human-enslaving AI, you are slightly more valuable. You are part of the switching circuitry.1 "

― Ryan Holiday , Trust Me, I'm Lying: Confessions of a Media Manipulator