" A bad idea, a wrong piece of information, a digital brain-altering virus can spread at the speed of light through the internet and quickly find a home among a dispersed but digitally interconnected group of true believers. This group acts as a reservoir for the bad idea, allowing it to gather strength and reinfect people; as the group grows, the belief, no matter how crazy, becomes more and more solidly established among the faithful. "

― Charles Seife , Virtual Unreality: Just Because the Internet Told You, How Do You Know It's True?