" Again, as with creating a nurturant family life, it would be unreasonable to expect that creating a nurturant society should be easy or quick. One must be patient and ready to deal with frustration. And one must bear in mind the morality of happiness and self-nurturance. In the midst of frustration, you must find a way to be basically happy and to take care of yourself. If you don’t, you will become less nurturant. Women have known throughout history that nurturance is a way of life. Many men have instinctively learned it from their mothers and their nurturant fathers. But the challenge in contemporary America is to create a nurturant society when a significant portion of that society has been raised either by authoritarian or neglectful parents. America is between moral worlds and there is only one way to turn. "

― George Lakoff , Moral Politics: How Liberals and Conservatives Think