" As a consequence, it should be true that if you just get the facts out to people, they will reason to the right conclusion. And so year after year, decade after decade, liberals keep telling facts to conservative audiences without changing many minds. This behavior by liberals is itself a form of science denial—the denial of the cognitive and brain sciences. It is simply irrational behavior by many people proud of their rationality. It "

― George Lakoff , Moral Politics: How Liberals and Conservatives Think