" In short, one who loves the illusion of the good is eventually won over to actually loving the good. But how can love of the illusion of the good lead to love of the good itself? If one loves the illusion of the good and enacts this illusion in social intercourse, one might come to appreciate its worth and to love the good itself for its own sake. Correlatively, from the point of view of the spectator, loving the illusion of the good in others may make us act politely in order to become lovable, which leads us to exercise our self-mastery, control our passions, and, eventually, to love the good for its own sake. In this sense, paradoxically, by deceiving others through politeness and social pretence, we in fact deceive ourselves and transform our pragmatic, polite behavior into virtuous behavior: by deceiving others through the pretence of virtue, we foster civil society, and in doing so, deceive ourselves by transforming our pretense of virtue into a disposition for virtue itself. Does not this line of thought recall Pascal’s advice to non-believers who would like to believe, but cannot bring themselves to accomplish the leap of faith? “Kneel down, pray, act as if you believe, and belief will come by itself. "
― Slavoj Žižek , Absolute Recoil: Towards A New Foundation Of Dialectical Materialism