" Everyone gets an identity from something. Everyone must say to himself or herself, “I’m significant because of This” and “I’m acceptable because I’m welcomed by Them.” But then whatever This is and whoever They are, these things become virtual gods to us, and the deepest truths about who we are. They become things we must have under any circumstances. I recently spoke to a man who had been in meetings in which a financial institution decided to invest in a new technology. Privately, the individuals in the room admitted to him that they had real reservations about the effect of the technology on society. They thought it would eliminate many jobs for every one new job it produced, and that it might be bad for the youth who would primarily use it. But to walk away from the deal would have meant leaving billions of dollars on the table. And no one could imagine doing that. When financial success commands allegiance that is unconditional and that cannot be questioned, it functions as a religious object, a god, even a “salvation.”2 "

― Timothy J. Keller , The Prodigal Prophet: Jonah and the Mystery of God's Mercy