" Many say that it is ethnocentric to claim that our religion is superior to others. Yet isn't that very statement ethnocentric? Most non-Western cultures have no problem saying that their culture and religion is best. The idea that it is wrong to do so is deeply rooted in Western traditions of self-criticism and individualism. To charge others with the "sin" of ethnocentrism is really a way of saying, "Our culture's approach to other cultures is superior to yours. "

― Timothy J. Keller , The Reason for God: Belief in an Age of Skepticism