" If the omnivore’s dilemma is to determine what is good and safe to eat amid the myriad and occasionally risky choices nature puts before us, then familiar flavor profiles can serve as a useful guide, a sensory signal of the tried and true. To an extent, these familiar blends of flavor take the place of the hardwired taste preferences that guide most other species in their food choices. They have instincts to steer them; we have cuisines. "

― Michael Pollan , Cooked: A Natural History of Transformation