" The only thing to see is the obligatory third-world Coke billboard, ironic in exact proportion to the distance from its proper American context. This one says COKE—MAKE IT REAL. Just after the Coke sign there is a contrary sign, an indication that irony is not a currency in Liberia. It is worn by a girl who leans against the exit in a T-shirt that says THE TRUTH MUST BE TOLD. "

― Zadie Smith , Changing My Mind: Occasional Essays