" column writing is an act of chemistry—precisely because you must conjure it up yourself. A column doesn’t write itself the way a breaking news story does. A column has to be created. This act of chemistry usually involves mixing three basic ingredients: your own values, priorities, and aspirations; how you think the biggest forces, the world’s biggest gears and pulleys, are shaping events; and what you’ve learned about people and culture—how they react or don’t—when the big forces impact them. When "

― Thomas L. Friedman , Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations