" But if you accept dreams, you also have to accept nightmares, and I know nightmares are bad things. And if dreams are so special, why is it that no person or company has ever tried to make a drug that leads to better dreaming? Sleeping pills, yes, but dreaming pills? Have scientists even asked that question? "

― Douglas Coupland , Player One: What Is to Become of Us (CBC Massey Lectures)