" Hence, because flash cards are being used in markets completely different from those Quantum and Seagate typically engage—palmtop computers, electronic clipboards, cash registers, electronic cameras, and so on—the value network framework would predict that firms similar to Quantum and Seagate are not likely to build market-leading positions in flash memory. This "

― Clayton M. Christensen , The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business