" This was not a simple case of taking an otherwise normal, well-balanced, rational human being, putting him in a bad situation, and suddenly he turns bad,” he said. “I faked it.” He explained. The first night was boring. Everyone was just sitting around. “I thought, Someone is spending a lot of money to put this thing on and they’re not getting any results. So I thought I’d get some action going.” He had just seen the Paul Newman prison movie Cool Hand Luke, in which a sadistic southern prison warden played by Strother Martin persecutes the inmates. So Dave decided to channel him. "

― Jon Ronson , So You've Been Publicly Shamed