" Maybe – as my friend the documentary maker Adam Curtis emailed me – they’re turning social media into ‘a giant echo chamber where what we believe is constantly reinforced by people who believe the same thing.’ We express our opinion that Justine Sacco is a monster. We are instantly congratulated for this – for basically being Rosa Parks. We make the on-the-spot decision to carry on believing it. "

― Jon Ronson , So You've Been Publicly Shamed