" The beaches at Malibu are neither white nor as wide as the beach at Carmel. The hills are scrubby and barren, infested with bikers and rattlesnakes, scarred with cuts and old burns and new R.V. parks. For these and other reasons Malibu tends to astonish and disappoint those who have never seen it, and yet its very name remains, in the imagination of people all over the world, a kind of shorthand for the easy life. I had not before 1971 and will probably not again live in a place with a Chevrolet named after it. "
― Joan Didion , The White Album