" Moeller came to AFB from Frito-Lay, where his job was to design, well, powdered flavor coatings for edible extruded shapes. “There are,” he allows, “a lot of parallels.” A Cheeto without its powdered coating has almost no flavor.* Likewise, the sauces on processed convenience meals are basically palatants for humans. "

― Mary Roach , Gulp: Adventures on the Alimentary Canal