" Flavor is a combination of taste (sensory input from the surface of the tongue) and smell, but mostly it’s the latter. Humans perceive five tastes—sweet, bitter, salty, sour, and umami (brothy)—and an almost infinite number of smells. Eighty to ninety percent of the sensory experience of eating is olfaction. "

― Mary Roach , Gulp: Adventures on the Alimentary Canal