" I have a whole regimental intelligence service that’s developed a fine line in rumour-mongering and story-placing over the last few years, and the ear of every media player you’ve courted so assiduously over the decades; they will ask the questions we’ve suggested, they will listen, and they will repeat what we tell them. The issue is whether people believe it. "

― Iain M. Banks , The Hydrogen Sonata (Culture #10)