" But if the saleslady means what she says—and since you have gone through any number of such styles in the past— then it must follow that the other articles in the past were also you and are no longer. How can that be? It could only be because some sort of consumption takes place. The nought which is you has devoured the style and been sustained for a while as a non-you until the style is emptied out by the noughting self. "

― Walker Percy , Lost in the Cosmos: The Last Self-Help Book