" Fashion is merely the lowest form of ideology. To wear or not to wear blue jeans, to holiday or not to holiday in a particular place can contribute to social acceptance or bring upon us the full opprobrium of the group. Then, a few months or years later, we look back and our obsession, our fears of ridicule, seem a bit silly. By then, we are undoubtedly caught up in new fashions.
(I - The Great Leap Backwards) "

― John Ralston Saul , The Unconscious Civilization