" Discover an interest, a passion, a preference or need your client has, and take the time to give them some small item related to it. By making the extra effort to learn about the person and their business, you become very appealing and much more memorable. "

― Susan C. Young , The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2)