" But I’m old now and Ward has made himself rich and powerful. He has the resources to ensure that one day he’ll perfect his standardising system and if that happens, instead of a thousand Wards there will be a hundred thousand, a million, a billion. He’ll grow exponentially until there’s nothing and no one else left. Just Ward, Ward, Ward in every house, in every town and every city, in every country in the world. Forever. "

― Steven Hall , The Raw Shark Texts